Lead ads are ads where the user leaves his or her contact details within the platform with a few clicks. The user information of the Facebook or LinkedIn profile is automatically filled in. This way of lead generation has two advantages and one disadvantage. Firstly, it is a great advantage that you are not redirected to another website. You only need to click a single button to submit the data. This ensures that there is no room for errors that lower the conversion, such as a slow loading website or a confusing flow from ad to website.
Also read: This is how you only send qualitative leads It also has another major advantage: the information entered is probably correct. The personal information is taken from a personal profile and this is generally up-to-date. This reduces the chance that someone will provide incorrect or outdated contact details. The disadvantage is that the threshold can be job function email list so low that the quality of leads suffers. This doesn't always have to be the case, but it is something to watch out for. After all, it is not only about the lowest price per lead, but also about the quality of the leads. Screenshot of a lead ad on Facebook. This is what lead ads on Facebook look like. Screenshot of lead ads on LinkedIn.
This is what the lead ads on LinkedIn look like. Lead ads on Facebook or LinkedIn Whether you want to work with LinkedIn or Facebook lead ads depends on your business. If you work in a very specific B2B market with high customer value, LinkedIn will be the most logical choice. Nevertheless, you should keep in mind that your ads will then be a lot more expensive than on Facebook or Instagram. But because you can reach your target audience much more specifically, the quality of your leads is more likely to be higher as well.