This is the transcript of a real conversation that happened on Instagram. No names are given here, we'll call them Cow Farmer and Vegan. The conversation started in the comment section of a post. The original comments have been lost, so we'll pick it up in the DMs*.

Sales of meat and dairy have already started to decline, but sales of meat and dairy replacements have only gone up. In 2024, total dairy sales were down 0.6% year-on-year in Great Britain. Meanwhile, plant milk sales are expected to almost triple by 2032.

For too long, zoos have been misunderstood as places of entertainment, but these new standards make it unmistakably clear: modern, good zoos put wildlife first. They are hubs for conservation, education, and world-leading animal care.